SAFETEE Global Strategy – Europe's Future in Occupational Safety

Gobal Strategy

To make the world's working environment safer - today and tomorrow

With this vision, we at SAFETEE are setting a straight forward direction: we do not only want to react, but actively shape the standard for occupational safety. By 2030, we aim to be the leading brand for occupational safety in Europe - with innovative solutions that create and inspire a culture of occupational safety.

SAFETEE TURNS OCCUPATIONAL SAFETY INTO A LIVING CULTURE.

SAFETEE's mission does not end with innovative solutions - it begins with the understanding that real occupational safety in companies requires a sustainable safety culture. SAFETEE is more than just a pure solution provider: we are your partner for embedding occupational safety at all levels and making it a living experience.

CREATING A CULTURE OF SAFETY

Working closely with companies, we develop customized security concepts that suit your business, your challenges and your DNA. Our approach is:

INDIVIDUAL ANALYSIS:

We understand the specific requirements of each company and analyze risks and potential.

iNVOLVING EMPLOYEES:

A safety culture will only be successful if it is fully accepted and practiced by everyone in the company. We design training courses, workshops and communication strategies that inspire and raise awareness.

INSPIRING EXECUTIVES:

Leadership begins by setting an example. We support managers not only in requiring safety, but also in actively exemplifying and communicating authentically.

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POSITIONING

Europe's leading brand for occupational safetyOur positioning is based on three central pillars:

INNOVATION THAT INSPIRES:

We develop safety solutions that do not just protect, but also impress - in terms of functionality, design and usability.

FOCUSING ON PEOPLE:

Safety begins with an understanding of people's needs. Our solutions are not only technically excellent, they are always focused on people.

RELIABILITY AT EVERY TOUCHPOINT:

Whether in direct collaboration, with our products or in the digital world - SAFETEE stands for consistent quality and lived values.

FACE TO FACE COMMUNICATION

We are well aware of this: Successful occupational safety begins with an open and honest conversation. As communication experts, we shape the exchange with companies in a clear, partnership-based and solution-oriented manner. This is how we create trust, understanding and the basis for long-term partnerships.

FOCUS: SUSTAINABLE GROWTH AND STRONG VALUES

Our growth is no coincidence, but rather the result of a carefully planned strategy

EMPLOYEES:

Driving our success: By 2030, we will have grown to a strong team of around 100 highly qualified employees who are shaping the future of occupational safety with passion and expertise.

EUROPEAN MARKETS TARGETED:

We are expanding our presence across Europe to set new standards and make our solutions available everywhere.

PASSIONATE VALUES AS A GUIDING PRINCIPLE:

Every decision we make is inspired by creativity, team spirit and responsibility. These values are reflected in our culture and in our products.